03 Jan Elements of a Great Introduction Call
What is an introduction meeting and why is it important in an M&A process? In this episode of Shoot the Moon with Revenue Rocket, we’re diving into the importance of a great intro meeting between a buyer and a seller and what should be discussed.
What are the right elements for an introduction call
What should you talk about, and what shouldn’t you talk about
What do sellers want to hear from buyers?
- Culture – the more specific you can be the better
- Strategic fit
- Capability of doing a deal
- Strategy after a transaction
- Highlighting why the seller was targeted
What has to be shared as a seller
- What you do; service offerings
- How you sell and keep customers – highlighting recurring and repeat revenue streams
- Target market/customers
- Key partnerships
- Org structure and major team members
- Defining culture
- High level finanicials including revenue, gross margin, and profit
- Constraints in running the business
- Your intention as a seller
Listen until the end for a surprise appearance & history of Taylor Swift*
***If your process is a structured process, your call my vary. The bigger the deal same goes
Related Episodes:
Episode 77:Are you ready for a Transaction? (M&A): Listen now >>
Episode 92: Why You Should Take the Call from an M&A Advisor: Listen now >>
Episode 112: Why Culture Matters in Tech Focused M&A feat. Chelsey Nord: Listen now >>