19 Jul Picking and Winning a Vertical Market with Guest Dennis Dimka from Uptime Legal
This episode of Shoot the Moon features Dennis Dimka, Founder & CEO of UpTime Legal Systems. Dennis and his team came to Revenue Rocket for help with verticalizing and developing UpTime Legal’s go-to-market strategy. Revenue Rocket’s Director of Strategy Chelsey Nord, also joins to weigh in on the benefits of organic strategy consulting relating to the growth of business.
Win your vertical market! Below are some points discussed in this episode:
- Challenges of being a generalist – how do you stand out?
- Picking a vertical market brings extreme clarity to your strategy
- Sales and marketing click into place by focusing on 1 market
- It’s critical to commit. Uptime changed their name to Uptime Legal to dedicate themselves to 1 market.
- Understanding Revenue Rocket’s proven growth method: SVP