Project Phoenix
Project Phoenix represents an attractive acquisition opportunity for a strategic buyer looking to establish or expand its presence in the legal digital marketing sector. The company’s specialized legal expertise, strong recurring revenue model, and diverse client base align well with the objectives of a digital marketing firm seeking to enhance its capabilities in the legal vertical.
KEY STATS:
95%+ Recurring Revenue • 95 active clients with an average $13.6K annual spend • $121K Monthly Recurring Revenue
WHY CONSIDER A MERGER?
See below for key investment criteria.
This divestiture allows buyers to acquire a specialized marketing agency with established clients, processes, and technology infrastructure. Potential synergies exist for marketing agencies looking to expand into the legal vertical or for legal technology companies seeking to broaden their service offerings.
Gain expertise and credibility in the legal marketing space with a proven platform and successful clients. Project Phoenix has developed specialized expertise that distinguishes it from general marketing agencies by focusing exclusively on the legal sector. This niche focus has enabled the company to build a strong brand reputation and foster long-term client relationships.
Universal service offerings across SEO, PPC Management, Website Design, and Hosting can be quickly integrated into strategic firms.
The firm generates predictable revenue and EBITDA contribution from 95% recurring revenue. Furthermore, there is low client concentration risk, with no customer accounting for more than 7% of revenue.
The company’s legal focus includes a proprietary website platform and integrations with popular legal practice management tools, which enhance its value proposition to law firms.
Built on standardized processes and tools, with documented standard operating procedures.
With the right strategic direction and investment, there is significant potential to expand market share, introduce new services, and improve operational efficiency.
TRANSACTION EXPECTATIONS
Project Phoenix represents a carve-out from a technology firm specializing in legal services undertaken to enable the parent company to concentrate on its core technology offerings. The assets involved in this transaction encompass client contracts and relationships, employees assigned to Project Phoenix, processes, and technology pertinent to providing digital marketing solutions.
KEY BUSINESS LINES
SEO + Content Offering
Project Phoenix offers a comprehensive SEO strategy tailored to law firms, ensuring maximum visibility and online growth. This approach includes in-depth keyword research and on-page optimization, creating high-quality content and building authoritative backlinks to boost domain credibility. This also includes local SEO and Google Business Profile optimization to attract clients in specific geographic areas.
Performance-Based Ads Management
Project Phoenix creates targeted online ad campaigns specifically for law firms, paired with custom landing page design to maximize conversions. Services include ongoing campaign management and optimization, detailed performance tracking, reporting, and integration to call tracking and CRM systems, providing a seamless and data-driven approach to lead generation.
Marketing Platform
Project Phoenix includes frameworks, elements, and building blocks for provisioning and hosting law firm websites. This allows for rapid and standardized development of great-looking law firm websites at an attractive price-point.
REVENUE AND ADJUSTED EBITDA
About Revenue Rocket and the process for Project Phoenix
For more than two decades, Revenue Rocket has been dedicated to assisting IT service companies in both selling their business and expanding through mergers and acquisitions. As experts in the field, we understand what it takes for businesses in this rapidly evolving tech services industry to succeed. Because each company has unique needs and goals, we offer a customized program tailored to your firm’s specific requirements.
Look at our current deals to get a sense of the esteemed businesses we currently represent.
If Project Phoenix is of interest to your firm, here’s how the process will begin:
First, we’ll schedule an introductory call with Revenue Rocket to understand your firm and M&A goals. Following this call, we will establish a non-disclosure agreement (NDA) to ensure that sensitive information remains secure. Once the NDA is in place, we will provide you with a confidential information memorandum (CIM) with more detailed information.
After sharing the CIM and learning more, we will also introduce you to the Project Phoenix leadership team through an introduction meeting, putting you in touch with the team responsible for making this project a reality.
With our extensive expertise and proven track record in the IT service industry, we are confident that we can help your firm achieve its goals and reach new heights of success. Please reach out today to get started.
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