Project Redstone: Seeking to Acquire eCommerce and CX Experts
Project Redstone is a digital transformation platform backed by a growth-oriented private equity sponsor, with deep expertise in customer experience, analytics, and enterprise platform implementation across Sitecore, Optimizely, Salesforce, and Shopify. The firm is scaling through strategic acquisitions with a goal of reaching $300M in revenue by 2030.
The focus is on acquiring culturally aligned, founder-led firms with $1–3M in EBITDA and strengths in digital experience, data, RevOps, or cloud platform services. While North America is the priority, Redstone remains opportunistic globally for exceptional talent or strategic fit. Redstone emphasizes thoughtful integration, long-term alignment, and a shared commitment to building the most trusted digital transformation partner in the market.
Who we are looking for:
Geography
North America
Open to strategic international deals
Revenue & EBITDA Range
$4-30M in Revenue
$1-3M in EBITDA
Financial Condition
Healthy financials (Positive EBITDA)
Ideal Technology Focus
Sitecore, Optimizely, Salesforce, Shopify Plus, AI/data, RevOps, digital strategy, UX/CX, custom development. Secondary interest: Modern Workplace transformation (Microsoft 365, Teams, Viva, compliance/security)
Opportunities for Sellers:
- Take chips off the table while staying in the game. Redstone offers strong cash-at-close with the opportunity to roll equity into a high-growth, PE-backed platform
- Continue leading with autonomy. Founders remain at the helm post-transaction, with the freedom to run their business while gaining the support of experienced operators and a culture-led leadership team.
- Redstone provides centralized support in HR, finance, and IT, allowing sellers to focus on clients, growth, and innovation – not admin.
- Expand your capabilities and reach by plugging into Redstone’s strengths in customer experience, commerce, data, and AI to pursue larger deals and broaden service offerings.
- Redstone prioritizes cultural alignment, team continuity, and collaborative integration to protect what makes your firm successful.
THE BUYER: a PE-backed digital transformation firm building a $300M platform.
Project Redstone is led by people who understand what it takes to build and run a services business. The team includes former founders and operators who’ve grown firms from the ground up and have lived through the realities of hiring, delivery, client retention, and long sales cycles. They know what it means to carry the weight of a business, and they bring that experience to every conversation.
With the support of long-term capital, Redstone is bringing together strong teams across digital strategy, experience design, commerce, analytics, and related services. The goal isn’t to strip out costs or impose rigid structures. It’s to create a larger platform where great firms can grow faster, supported by shared services and operational infrastructure that reduces friction without sacrificing culture.
Redstone works with founders who want to stay involved and continue leading their teams. The integration approach is collaborative, with a focus on preserving what works and building thoughtfully around it. Teams gain access to broader capabilities, growth opportunities, and resources—without losing the autonomy that made them successful in the first place.
This is a team that values relationships, has experience on both sides of the table, and is focused on building a sustainable, people-centered organization.
About Revenue Rocket and the process for Project Redstone
For more than two decades, Revenue Rocket has been dedicated to assisting IT service companies in both selling their business and expanding through mergers and acquisitions. As experts in the field, we understand what it takes for businesses in this rapidly evolving tech services industry to succeed. Because each company has unique needs and goals, we offer a customized program tailored to your firm’s specific requirements.
Look at our current deals to get a sense of the esteemed businesses we currently represent.
If Project Redstone is of interest to your firm, here’s how the process will begin:
First, we’ll schedule an introductory call with Revenue Rocket to understand your firm and M&A goals. Following this call, we will establish a non-disclosure agreement (NDA) to ensure that sensitive information remains secure.
After signing the NDA and learning more, we will introduce you to the Project Redstone leadership team through an introduction meeting, putting you in touch with the team responsible for making this project a reality.
With our extensive expertise and proven track record in the IT service industry, we are confident that we can help your firm achieve its goals and reach new heights of success. Please reach out today to get started.
Revenue Rocket is evaluating firms for this mandate today. Please let us know below if you’d like to learn more: