4 rules for successfully transitioning to the IP business model

4 rules for successfully transitioning to the IP business model

The rapid pace of change in our industry has left many partners searching for new paths for growing their business. It’s increasingly difficult to build a sustainable, profitable business on the traditional IT model – so, now what?

IP is the next logical step to profitability for our evolving partner ecosystem.

Not only does creating and selling your own IP make you more profitable, it makes you even more valuable to your customers.

That becomes more and more clear as we begin to see IT services executives set their sights on mastering the art and science of creating and selling intellectual property as a way to grow their business.

But what do they know that makes them confident in investing their time and resources in IP, and why should you consider doing the same?

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