Project River
Salesforce Partner for Nonprofits Built on 100% Recurring Revenue
A Profitable Nonprofit Salesforce Consulting Firm for Sale
Project River is a Salesforce partner for nonprofits: a U.S.-based technology services firm that contracts with nonprofits for business outcomes and delivers them on Salesforce. Every client is on a recurring subscription. For more than five years every client has bought a dedicated team of consultants, invoiced in advance, that runs its Salesforce platform, trains the staff who use it, and redesigns the processes around it. The subscription is sold in blocks of capacity that scale up or down, so the relationship continues long after the first build. Project River is an independent Salesforce partner, and nearly every client arrived by referral.
Clients are established national education, health, and member-based organizations with annual budgets of $10M to $50M, whose missions run on relationships with members, donors, and constituents. Directors of delivery, engineering, and operations run the business day to day and are expected to remain, and the founder focuses on strategy. TTM revenue is $3.1M, 100% recurring, with $1.0M of Adjusted EBITDA, no debt, and no outside capital. After more than a decade as a Salesforce partner for nonprofits, the founder is seeking an owner who will bring the model to more organizations.
Recurring revenue, steady margins, long client relationships
USD, unaudited. Revenue and Adjusted EBITDA are trailing twelve months; Adjusted EBITDA is rounded and reflects normalizing adjustments detailed in the CIM. Annual financials and a financial packet are available after NDA execution.
What Project River offers
As a Salesforce partner for nonprofits, Project River offers an acquirer five things.
Recurring Services Focused on Salesforce Implementation and Ongoing Development
A named team of five to six consultants runs the client’s platform, training, and process design for a recurring fee, sold in blocks of capacity that scale up or down. About 90% of TTM revenue.
Embedded Admin Staffing
Certified Salesforce admins on Project River’s payroll, placed inside client organizations on annual agreements of about $155K per placement. Two placements today; about 10% of TTM revenue.
AI-Driven Process and Products
The team is delivering three to four Agentforce projects, and every consultant is Claude-certified. Project River has adopted agentic workflows across its delivery cycle and is moving into custom headless interfaces on top of Salesforce.
Nonprofit Expertise
Every consultant has worked inside a nonprofit. The team’s 30+ Salesforce certifications include Nonprofit Cloud Consultant certifications. The delivery model puts as much weight on the people and process sides of Salesforce adoption as on the platform, which is what keeps clients for years.
Owned Integration in a Growth Market
Project River built and owns the only integration between a popular vertical software platform and Salesforce, which brought joint marketing with the platform’s maker and a repeatable way into that vertical.
Three forces pulling nonprofits toward a long-term Salesforce partner
AI raises the stakes on clean data
55% of nonprofits are using or piloting AI, up from 12% a year earlier, and AI only works on clean, well-governed data. Salesforce prices its AI agents by usage, so data architecture and adoption have to come first. Building that foundation is the subscription work Project River already does. Source: Salesforce, Nonprofit Trends Report, 7th edition (2025).
Nonprofits struggle to staff Salesforce
64% of nonprofits report trouble recruiting and retaining staff, and the Salesforce admin is usually a team of one. A dedicated team and placed admins remove that single point of failure. Source: Salesforce, Nonprofit Trends Report, 7th edition (2025).
Technology is paid from operating budgets
69% of nonprofits fund technology from general operating funds, so a predictable recurring fee is easier for a board to approve than a large project with an uncertain scope. Source: NTEN, 2024 Nonprofit Digital Investments Report.
Process and next steps
The founder and sole owner is seeking a strategic or financially backed owner that will keep the subscription model and the team in place, as a platform or an add-on, and is open to a range of structures. The founder will support a transition and prefers to step back over time. All inquiries go to Revenue Rocket Consulting Group, the exclusive sell-side advisor; the Company is not to be approached directly. A non-disclosure agreement and the Confidential Information Memorandum follow buyer qualification.
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Screening call
A short call with the Revenue Rocket deal team on strategic fit.
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Non-disclosure agreement
Qualified parties execute an NDA.
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CIM and financial packet
The Confidential Information Memorandum, annual financials, and the Adjusted EBITDA bridge.
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Indications of interest
Non-binding IOIs, then management introductions with selected parties.
Other mandates Revenue Rocket represents are listed on Current Deals.
Explore strategic fit with the deal team
To learn more about Project River, a Salesforce partner for nonprofits, and explore strategic fit, schedule a brief introductory call with the Revenue Rocket deal team using the calendar below, or fill out the form to have someone reach out to you directly.
Schedule a call
Book a 15-minute introductory conversation with the Revenue Rocket deal team.
Contact Revenue Rocket
Fill out the form below and a member of the deal team will follow up within one business day.