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Author: Revenue Rocket

When it comes to basic market dynamics, the IT services industry can be characterized in economic parlance as a fragmented industry. The characteristics include low barriers to entry; lots of small to midsize competitors; specialized markets requiring technical and focused skill; a large number of...

It's when your business expands more than one degree of separation from your core offering that things unravel. The No. 1 growth mantra we espouse is specialization. What this means is to own a segment of the market positioned at the intersection of a technical and...